This relatively new capability within LinkedIn enables you to track website visitors, using the LinkedIn Insight Tag, and then market to them while they’re on the platform.
So, inbound marketing has everything to do with reaching your prospects in an organic and noninvasive way. It’s obvious to see how this form of marketing strategy benefits the consumer, but what do you stand to gain as a manufacturing business by implementing this approach?
The most influential factor in supplying people with helpful, applicable content is to tailor that content directly to which stage in the buyer’s journey an individual is currently in. As stated above, it may not be linear, as they can enter in and out of the various stages, but there are distinct types of information they will seek during each stage. The buyer’s journey consists of a three-step process:
It’s about exceeding their expectations and delighting them from start to finish, bringing a sense of enjoyment and satisfaction to the transaction.
Whatever they need, a simple web search returns thousands of listings from hundreds of competing providers. Loyalty isn’t what it used to be, emphasizing the importance of defining your product’s value proposition.
It’s therefore up to the seller to ensure their products and services are positioned appropriately via the most effective and relevant digital channels.
If your potential customers don’t find your products and services website pages by the valuable search terms, e.g., your product or service name, in the top 10 search results on Google and Youtube, you do not exist on-line at all. Every CEO and Marketing Director at the Industrial, Manufacturing, Technology company must know the following Google Search statistics: 93% of the clicks happen on the first page of search engines:
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Nurturing customers is an ongoing process, and all your inbound tactics should be focused on delighting them throughout. Regardless of their purchase decision or stage in the buyers’ journey, continue to gather information about your prospects’ needs—and answer them.
The content tools that are most commonly used in the attract stage are blogs, videos, ads, social media, and an effective content strategy centered around pillar pages. A pillar page (much like the one you are currently reading) acts as an authoritative guide on a topic that visitors can find in one place. There’s a behind-the-scenes strategy with pillar pages that helps add search engine optimization (SEO) strength to them so people can find the information easier when they search for it on-line.
The marketing channels used at home may not prove nearly as effective in your target overseas market. Some nations and audiences still respond very strongly to offline channels, while others have become almost exclusively digital. Your marketing mix will, therefore, need to be adjusted accordingly.
People have also changed the way they communicate with businesses. They pelo longer expect to be interrupted with phone calls or invasive emails. If they want a product or service, they will research it themselves and contact a company when they need more information or are ready to purchase.
To help you get the most from your industrial inbound marketing experience, Grant Marketing offers an integrated set of inbound marketing services. We aim to increase your website traffic, help convert visitors into leads, and nurture leads into sales by:
Social media is the perfect place to promote your blog and video content to gain viewership and visibility across different platforms. Finally, creating targeted ads across different mediums will help raise your brand awareness with your target audience.